Make Every Return Easier

A customer sends their shirt back (it didn’t fit) and while the product is good the mailer ripped when opened. The customer now must obtain a new mailing envelope, purchase some additional tape, create a label, figure out how to enclose all the parts, and now have spent most of the afternoon. What once was just a simple return has now turned into an after-dinner job.

Woman examining a torn package at a home table
A woman examines a torn delivery package while checking its contents at the kitchen table.

Packaging supplies designed specifically for returns can take care of many of those issues. Purchase orders in containers that can travel there and back are very effective for returning products such as clothing and/or shoes; sample kits and similar types of products that the customer may want to exchange.

One type of mailer used for this purpose includes two sealable edges. Once you ship your order using this type of mailer, the first edge will seal it prior to leaving your hands. Then if the product is returned by the customer, they will use the second edge to seal it. In addition to being able to use each of the two edges separately, there is a tear line placed down the middle that allows you to separate the two edges to access the contents of the mailer without having to cut through both edges at once.

You can also prepare boxes for returns. To open the top of the box with ease, include a “pull” strip that will allow you to separate the flaps from one another. Also include an additional strip to seal the box upon closing. While the box will still be strong enough to withstand its second journey, it may not provide the same level of protection as it did on its initial trip.

The instructions included with the container are important in making sure that the customer understands how to utilize the container properly. A brief note explaining to the customer that they should save the original wrapping material until they try on or test the product. Explain to them where to apply the new label and which seem to pull to open the mailer. Using plain language will minimize confusion and complaints.

Woman reading shipping instructions beside a labeled package at a shipping counter
A customer reviews shipping instructions beside a labeled package at a busy mailing center.

Do not forget about potential previous shipping labels. Any previous labels should be removed and blanked over so that the customer’s return label will be easily readable. Do not put anything on top of the return label.

Also consider what is inside the container. For example, if you are sending clothing items, including a reusable bag will help maintain cleanliness during transportation back to you. Consider where you would like to store loose items such as small parts, cords or paper guides so they do not get misplaced.

Before purchasing packages in bulk, test a complete round trip. Package a sample shipment, then open it. Seal it again and transport it for a few hours. If the secondary seal no longer adheres or if the package loses its structural integrity during transportation, then you might have purchased a less-than-ideal option.

In addition to providing a convenient experience for your customers, using return-ready packaging can also assist in reducing waste since the packaging is reused for both trips. Your customers will not have to search for alternative packaging materials and your company may receive damaged products in better condition. While minimizing waste is beneficial, you must ensure that your packaging protects your product during both journeys.

While returns can never truly be enjoyable, utilizing return-ready packaging options can certainly facilitate a relatively stress-free process. Since the original packaging is easy to reuse, your customer will know exactly what actions to take without a multitude of steps. Taking time to plan ahead can help transform an arduous return process into a seamless journey back home.

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