Any holiday season is a time of hassle for businesses as they have to deal with an influx of orders. No company can formulate and implement a packaging strategy to fulfill orders during holidays. Anything to do should be done well ahead of time to avoid any implications of hastiness.
One of the ways to meet consumer demands before holidays is to turn a brick-and-mortar store into a distribution center. That’s where the concept of packaging stations comes in.
With holidays approaching, companies have to make necessary adjustments to their packaging stations to adapt to changed consumer behaviors.
Increase in volume
Holidays result in an increased volume of product orders. According to an estimate, most e-retailers sell 80%-90% of their product during holiday seasons. It means that they have to deal with an extraordinary amount of packaging work to fulfill those orders.
To meet packaging demands, first, you need to determine the amount of packaging material you need. For this purpose, you will first have to look at the amount of material you used the previous year. Then you will have to include an increase in orders and promotions. If you are a new business, you will have to look at the industry stats to determine how much material you will need.
Some products tend to become top-selling units during holidays. These products may be the ones you sell with promotions and offers. You can look at these SKUs to determine the amount of packaging material you will need during the holiday season. After determining the type of packaging you need, order for more than you need to avoid any shortage.
Some people place bulk orders for several reasons. They will buy multiple units of the same product during holidays. Some companies also offer discounts and other perks on bulk orders during holidays. Consumers find it a good idea to get several units of such products ahead of time and send them as gifts during holidays.
When you see that people order one of your products in bulk, you have to make sure to use the right boxes or envelopes to accommodate these orders. Make sure that the product fits well inside the box or envelope.
If you are selling a product that naturally fits in the category of a gift, you can offer special gift packaging for this product during the holidays. This way, you can make an additional amount of money on your orders without having any undesirable impact on your bottom line. This way of product packaging can help improve your consumers’ lives.
You can add a gift message to the packaging of such products to improve the consumer experience. If you want to add gift wrapping to the packaging process of one of your products, you will have to equip your packaging station with gift wrapping equipment. That will help your staff to deal with an influx of orders without slowing down.
While you will get most of your orders well ahead of the holidays, there will be last-minute shoppers coming in to purchase your products. Be ready to serve those customers as well.