e-commerce | Reinaldo Conger

Any holiday season is a time of hassle for businesses as they have to deal with an influx of orders. No company can formulate and implement a packaging strategy to fulfill orders during holidays. Anything to do should be done well ahead of time to avoid any implications of hastiness.

One of the ways to meet consumer demands before holidays is to turn a brick-and-mortar store into a distribution center. That’s where the concept of packaging stations comes in.

With holidays approaching, companies have to make necessary adjustments to their packaging stations to adapt to changed consumer behaviors.

Increase in volume

Holidays result in an increased volume of product orders. According to an estimate, most e-retailers sell 80%-90% of their product during holiday seasons. It means that they have to deal with an extraordinary amount of packaging work to fulfill those orders.

To meet packaging demands, first, you need to determine the amount of packaging material you need. For this purpose, you will first have to look at the amount of material you used the previous year. Then you will have to include an increase in orders and promotions. If you are a new business, you will have to look at the industry stats to determine how much material you will need.

Top-selling SKUs

Some products tend to become top-selling units during holidays. These products may be the ones you sell with promotions and offers. You can look at these SKUs to determine the amount of packaging material you will need during the holiday season. After determining the type of packaging you need, order for more than you need to avoid any shortage.

Bulk orders

Some people place bulk orders for several reasons. They will buy multiple units of the same product during holidays. Some companies also offer discounts and other perks on bulk orders during holidays. Consumers find it a good idea to get several units of such products ahead of time and send them as gifts during holidays.

When you see that people order one of your products in bulk, you have to make sure to use the right boxes or envelopes to accommodate these orders. Make sure that the product fits well inside the box or envelope.

Gift wrap

If you are selling a product that naturally fits in the category of a gift, you can offer special gift packaging for this product during the holidays. This way, you can make an additional amount of money on your orders without having any undesirable impact on your bottom line. This way of product packaging can help improve your consumers’ lives.

You can add a gift message to the packaging of such products to improve the consumer experience. If you want to add gift wrapping to the packaging process of one of your products, you will have to equip your packaging station with gift wrapping equipment. That will help your staff to deal with an influx of orders without slowing down.

Deadlines

While you will get most of your orders well ahead of the holidays, there will be last-minute shoppers coming in to purchase your products. Be ready to serve those customers as well.

You don’t control when your customer opens their package. You don’t control where they are or who’s watching. But you do control the packaging supplies that shape that moment.

That first impression happens whether you’re ready for it or not. A box on a porch. A mailer at an office. A package opened in front of family or coworkers. The packaging speaks before the product does.

When packaging looks weak or damaged, it creates tension. Customers brace for problems. They worry something inside may be broken or missing. Even if everything is fine, that anxiety becomes part of the experience.

Good packaging supplies remove that worry. A solid box signals protection. Clean seams and tight tape signal care. The customer relaxes because the package feels secure in their hands.

Many businesses focus on speed and forget presentation. They rush packing to hit shipping deadlines. But rushing with poor supplies only increases mistakes. A box that doesn’t hold its shape slows everything down.

Reliable packaging supplies help teams work faster and cleaner. Boxes fold the way they should. Tape seals smoothly. Cushioning stays in place. When materials cooperate, packing becomes consistent instead of chaotic.

Consistency matters more than perfection. Customers don’t expect luxury packaging. They expect their order to arrive intact, clean, and ready to use. Meeting that expectation every time builds trust.

Packaging failures often show up in reviews. Words like crushed, torn, or damaged appear again and again. Those reviews don’t just hurt one sale. They affect future buyers who are deciding whether to trust you.

Most customers never leave a review when packaging works well. They only speak up when something goes wrong. That makes packaging problems feel louder than they should be.

Strong packaging supplies reduce those negative moments. They protect products from impact, pressure, and moisture. They prevent shifting during transit. They help orders arrive the way they left.

There’s also a safety factor. Poor packaging can expose sharp edges or broken pieces. That creates risk for both customers and carriers. Quality supplies reduce those hazards.

Businesses that scale quickly often run into packaging issues first. What worked for a few orders doesn’t always work for hundreds or thousands. Cheap or inconsistent supplies can’t keep up with volume.

Choosing dependable packaging supplies early makes growth easier. Systems stay stable. Mistakes stay low. Customers stay satisfied.

Packaging isn’t just about getting items from point A to point B. It’s about protecting the experience in between. It’s about making sure the first physical touchpoint reflects the care behind the business.

That moment may be out of your sight, but it’s never out of your control.

Reinaldo Conger

Tag Archives: e-commerce

Preparing Packaging Stations For The Holidays