Packaging is meant to create a memorable experience, and interactive packaging is the way to go in order to create top-level digital unboxing experiences. 

With packaging solutions that collect the digital and physical experiences, having some interactive packaging enhances the engagement that comes with this. Over time, you’ll be able to, as well, collect more and more interest in unboxing, and the packaging that’s there. 

With brand engagement, you want to make it something that’s fun for everyone, and really makes it worthwhile to deal with. With interactive packaging, you get that, and you’ll be able to put that together, in many unique ways. 

Elements of Ecommerce Packaging that’s Interactive 

For ecommerce packaging that is interactive, there’s a few things that you should consider as opportunities to enhance digital unboxing. 

First, are QR codes. These codes, known as quick response codes, are scanned and take a person to various social media and branded pages.   For those looking to enhance digital unboxing, this is definitely a great thing. 

Lots of customers like this because you can have them connect to thank you messages and even some social media and exclusive deals.

AR experiences are another. With AR experiences, you’re augmenting reality, changing the way things are. Again, product tutorials thrive on this, because a customer can be guided through exactly what they need to do to put the item together. Adding it to other branded content is also a great thing too, such as maybe to various information about the product sourcing and where it comes from. 

Another one is near-field or NFC technology. This is used to connect with other tech items, bringing it all together through an exclusive process.   It can, for example, be utilized in order to get the product to connect with other technology. Once it is there, you will be able to build from this an insightful and unique experience for all of your customers. 

Incorporating elements into Unboxing 

The cool thing about interactive packaging is that it isn’t just the technology that you use, but also how you present and utilize the packaging. For example, adding some tactile elements will enhance the unboxing experience.   Visuals work well too, because so many people like to be able to see and believe something.   This is possible through the use of interactive packaging, and should be utilized as best as you can, no matter what. 

Overall, you want to give them something to enjoy. Showing off how the packaging looks, or even just showing some of the cool tactile engagement you can process provides a lot of customers with a means to craft engagement through the power of digital unboxing. 

Why Do This 

A lot of customers want to be able to get the full experience of their packaging. Unboxing allows them to remember the company. After all, you’re not giving them a boring experience, but instead something memorable. 

It bolsters brand recall through providing interactive and personalized experiences.

[but bear in mind, that these features don’t always come cheap. You need some high-quality packaging design in order to make this work. Make sure that you run the numbers, and ensure that you’re not overspending on your packaging, to give your brand the boost that it needs. 

A lot of brands find benefit in using this, and even the use of AI driven personalization, where metrics and AI are utilized to give the customers an insane boost, are touted as something great.   Create this packaging for your customers in a manner that will really shine and find new ways to connect with customers.