Monthly Archives: October 2017

Stop Damage Before Shipping

Nothing feels worse than hearing a customer say, “It arrived broken.” By the time that message shows up, the damage is already done. The product traveled miles, changed hands, and absorbed bumps along the way. The real problem usually started much earlier, at the packing table, with packaging supplies that were not up to the task.

Damage often happens because items are allowed to move. Even a short slide inside a box can turn into a hard hit after hours of travel. Think about a glass jar tapping the side of a box again and again. Each tap seems small, but the stress builds until something gives. Good packaging supplies stop that movement before it begins.

The first step is choosing materials that match the product’s behavior. Heavy items press down. Sharp edges poke outward. Soft items compress. When supplies are chosen with these traits in mind, protection becomes natural instead of forced. A box that supports weight evenly keeps corners from folding. Padding that cradles shape keeps pressure off weak spots.

Another common issue is layering. Many people place an item in a box, add some filler, and close it up. That can leave the top or sides exposed. Proper layering surrounds the product fully. Bottom cushioning absorbs drops. Side protection resists impacts. Top padding prevents crushing when other boxes stack above. When each layer has a job, damage loses its chance.

Moisture is another silent threat. Rain, snow, and humidity do not care what is inside a package. Once water gets in, labels peel, cardboard softens, and products suffer. Using supplies that resist moisture or create barriers helps keep orders dry from start to finish. Customers may never see that protection, but they feel it when everything arrives clean.

There is also the issue of overpacking. Stuffing a box too tightly can be just as risky as leaving it loose. When items are forced into place, pressure builds. During shipping, that pressure has nowhere to go. Cracks and bends can happen without any outside impact at all. The right supplies allow a snug fit without stress.

Stopping damage before shipping also saves time inside the operation. When workers trust the supplies, they pack with confidence. They do not stop to add extra layers “just in case.” That trust speeds up the process and reduces fatigue during long days.

Customers notice the result even if they never think about why it happened. They open a box and see everything exactly how it should be. No rattling sound. No crushed corners. No damp spots. That smooth experience builds trust in the brand behind the package.

There is a broader benefit too. Fewer damaged shipments mean fewer replacements. Fewer replacements mean less material used and less fuel burned. Preventing damage supports efficiency and reduces waste at the same time. It is a quiet way to do good while doing business.

Packaging supplies are not about wrapping items and hoping for the best. They are about planning for the journey ahead. Trucks turn. Boxes slide. Weather changes. When supplies are chosen wisely, they act like armor that moves with the product instead of fighting it.

Stopping damage before shipping is not luck. It is preparation. And the right packaging supplies make that preparation simple, repeatable, and reliable, day after day.

Interactive Packaging for Digital Unboxing Experiences 

Packaging is meant to create a memorable experience, and interactive packaging is the way to go in order to create top-level digital unboxing experiences. 

With packaging solutions that collect the digital and physical experiences, having some interactive packaging enhances the engagement that comes with this. Over time, you’ll be able to, as well, collect more and more interest in unboxing, and the packaging that’s there. 

With brand engagement, you want to make it something that’s fun for everyone, and really makes it worthwhile to deal with. With interactive packaging, you get that, and you’ll be able to put that together, in many unique ways. 

Elements of Ecommerce Packaging that’s Interactive 

For ecommerce packaging that is interactive, there’s a few things that you should consider as opportunities to enhance digital unboxing. 

First, are QR codes. These codes, known as quick response codes, are scanned and take a person to various social media and branded pages.   For those looking to enhance digital unboxing, this is definitely a great thing. 

Lots of customers like this because you can have them connect to thank you messages and even some social media and exclusive deals.

AR experiences are another. With AR experiences, you’re augmenting reality, changing the way things are. Again, product tutorials thrive on this, because a customer can be guided through exactly what they need to do to put the item together. Adding it to other branded content is also a great thing too, such as maybe to various information about the product sourcing and where it comes from. 

Another one is near-field or NFC technology. This is used to connect with other tech items, bringing it all together through an exclusive process.   It can, for example, be utilized in order to get the product to connect with other technology. Once it is there, you will be able to build from this an insightful and unique experience for all of your customers. 

Incorporating elements into Unboxing 

The cool thing about interactive packaging is that it isn’t just the technology that you use, but also how you present and utilize the packaging. For example, adding some tactile elements will enhance the unboxing experience.   Visuals work well too, because so many people like to be able to see and believe something.   This is possible through the use of interactive packaging, and should be utilized as best as you can, no matter what. 

Overall, you want to give them something to enjoy. Showing off how the packaging looks, or even just showing some of the cool tactile engagement you can process provides a lot of customers with a means to craft engagement through the power of digital unboxing. 

Why Do This 

A lot of customers want to be able to get the full experience of their packaging. Unboxing allows them to remember the company. After all, you’re not giving them a boring experience, but instead something memorable. 

It bolsters brand recall through providing interactive and personalized experiences.

[but bear in mind, that these features don’t always come cheap. You need some high-quality packaging design in order to make this work. Make sure that you run the numbers, and ensure that you’re not overspending on your packaging, to give your brand the boost that it needs. 

A lot of brands find benefit in using this, and even the use of AI driven personalization, where metrics and AI are utilized to give the customers an insane boost, are touted as something great.   Create this packaging for your customers in a manner that will really shine and find new ways to connect with customers.