Monthly Archives: March 2016

Sound-Activated Features with Sonic Packaging 

Did you know that the concept of sound is great for packaging experiences? The concept of using sound in your packaging, especially incorporating such a thing, can offer functional, branding measures that really stand out. 

Here, we’ll go over the features of sound-activated packaging for better security and engagement, along with the best ways to ensure that your packaging is properly maintained. 

How this Works 

Sound-responsible labels to your packaging are common. These labels react to various audio stimuli, or maybe a specific one. 

Another is packaging that will have an alarm, alerting when it’s been tampered with. Just like how a security alarm alerts of intruders, this alerts when someone messes with the item, to the point where the item might be compromised. 

There’s also audio branding, done through QR code based sound triggers, in order to showcase the item at hand.   This is all somewhat new, but with the multitude of benefits, it can be a good way to provide another layer to your packaging. 

Thee applications 

A lot of brands that pride themselves on being interactive use this type of packaging. Interactive marketing is a fun way to show to customers the unique nature of your items, and improves the way that one looks at the items. You can also get other people to enjoy the item, using the audio as a means to make it shine.

Another one is child-proof packaging. Childproof packaging needs to have some kind of alarm or preventative measure, and this can alert parents right away when a child’s messing with the item. 

Another is packaging that’s theft-preventative. Those items that are protected from pilfering use an alarm, offering a fun, enhanced experience for the items.   The power of sound is something exciting, and offers a better way to protect such items from the others that might have less-than-bold intentions. 

The Benefits 

With sonic packaging, you’re able to enhance the engagement of the items.   Your packaging is properly interacted with, and also will in turn markedly improve the items.   A lot of kids like audio-based packaging because it’s fun to hear the sounds. 

For those who have sensitive packaging, or items that you don’t want a kid to get into, this type of packaging offers an extra bit of security you might not get otherwise, so it can be good for protecting items, especially if you’re trying to keep the item safe and secure. 

Finally, it offers an immersive brand element.   A lot of brands, when they try to be immersive, use sonic packaging. They’re able to create a deeper connection with the item and customers who enjoy this, in turn making it something worthwhile that they will want to enjoy. 

So eyes, sonic packaging can offer and bolster the packaging experiences in its own unique way. 

The future of This Packaging 

Sonic packaging has a lot of fun, different ways for you to really enhance the experience. 

A lot of AI generated sound signatures might be on the horizon, which personalize your packaging based on the interactions of users. For example, if you have a brand ambassador that people like, when they open it, they can hear the voice, or maybe a specific, calming sound that will get users excited. 

Overall, if you’re going to use that, make sure you have permission to use the sound. But with sonic packaging, you have a lot of enhanced experiences and better value to the items. So, when using this, it not only provides a better experience, but it can also be one that stays with a customer for a long time.